Yep, you read right.
How exactly can I improve my restaurant? Well, actually this method might work for a new start-up restaurant. Or when your existing restaurant's sales is starting to dip low, is in need of a revamp, or possibly a fresh change in strategy. Here's an idea, plan a restaurant opening or relaunch. How do I create the necessary buzz, publicity, earn possibly a whole lot of new clientele AND manage to squeeze in some valuable customer market research? Here's how:
LET YOUR CUSTOMERS EAT FOR "FREE". To be precise, do NOT set prices for your meals. Let your customers PAY WHAT THEY WANT AND FEEL IS APPROPRIATE for you menu items.
Sounds risky? Well that was exactly what Little Bay Restaurant in London did. The restaurant allowed its customers to pay whatever amount they feel is right for whatever they ate there for a month.
In the end, there might be some cheap customers who were just being that - cheap (leaving a very very small amount behind), but most of them actually paid what they felt was the best price appropriate for their meal. Of course, your restaurant must be confident and cocky enough about the level of food quality that it has, (or some might even think you deserve nothing!), but in the end what can be yielded is:
So there, be bold enough to try what Little Bay Restaurant did to give your restaurant the extra kick ;)!
Website: Little Bay Restaurant
Stumbled upon from: InventorSpot
How exactly can I improve my restaurant? Well, actually this method might work for a new start-up restaurant. Or when your existing restaurant's sales is starting to dip low, is in need of a revamp, or possibly a fresh change in strategy. Here's an idea, plan a restaurant opening or relaunch. How do I create the necessary buzz, publicity, earn possibly a whole lot of new clientele AND manage to squeeze in some valuable customer market research? Here's how:
LET YOUR CUSTOMERS EAT FOR "FREE". To be precise, do NOT set prices for your meals. Let your customers PAY WHAT THEY WANT AND FEEL IS APPROPRIATE for you menu items.
Sounds risky? Well that was exactly what Little Bay Restaurant in London did. The restaurant allowed its customers to pay whatever amount they feel is right for whatever they ate there for a month.
In the end, there might be some cheap customers who were just being that - cheap (leaving a very very small amount behind), but most of them actually paid what they felt was the best price appropriate for their meal. Of course, your restaurant must be confident and cocky enough about the level of food quality that it has, (or some might even think you deserve nothing!), but in the end what can be yielded is:
- Publicity, hype and buzz - All this will make your place the talk of town!
- A huge influx of new, curious, eager customers checking your place out.
- Allows the chance for customers to sample how great your food is (make sure it IS though!)
- Gains valuable customer market research about how you should price your meals items (assist in your pricing strategy).
- Allows you to get feedback from customers, reviewers and critics in a short time frame (1 month).
So there, be bold enough to try what Little Bay Restaurant did to give your restaurant the extra kick ;)!
Website: Little Bay Restaurant
Stumbled upon from: InventorSpot
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